DEB's Audiology & Hearing Care
By DEB’s Audiology Team – March 2026 – 12 min read
Tinnitus affects an estimated 14% of adults in India. Most searches around tinnitus treatment reflect genuine distress — people who have been living with a persistent sound and have not been given a clear path forward.
This article covers:
The key takeaway: effective tinnitus management exists and is accessible. The starting point is an accurate assessment with an audiologist who specialises in tinnitus.
One of the most difficult things about tinnitus is the information vacuum that surrounds it. Many people are told by their GP or ENT that ‘nothing can be done’ — and they leave the consultation without a path forward.
That framing is outdated and incomplete. While there is currently no single cure for tinnitus, there are well-established, evidence-based approaches that consistently reduce its impact on daily life. The goal is not to silence the sound. The goal is to change your relationship with it.
Tinnitus is a symptom, not a single disease. It has multiple causes, multiple mechanisms, and affects people in vastly different ways. A treatment that works for one person may have no effect on another. This is why research has not produced a single universal cure — and why anyone claiming to offer one should be approached with scepticism.
What research has consistently shown, however, is that the brain’s response to tinnitus — how much attention it gives it, how much emotional weight it attaches to it — can be changed. And changing that response is the foundation of effective tinnitus management.
The clinical goal in tinnitus management is habituation: the process by which the brain learns to classify the tinnitus signal as non-threatening and non-significant, filtering it out much as it filters out the sound of a fan or air conditioning unit.
Habituation does not mean the tinnitus disappears — though for some people it does reduce in perceived intensity. It means that the sound no longer commands the brain’s attention, no longer disrupts sleep or concentration, and no longer generates the anxiety response that sustains and amplifies it.
This is a realistic and achievable goal for most people with tinnitus, particularly when addressed early.
TRT is one of the most widely used and studied approaches to tinnitus management. It combines two elements: directive counselling, which helps the patient understand the neurophysiological mechanism behind tinnitus; and sound therapy, which uses low-level broadband sound to reduce the contrast between the tinnitus and the acoustic environment.
The counselling component is critical. By understanding why the brain generates and amplifies the tinnitus signal, the patient’s fear response diminishes. Fear and anxiety are what sustain many people’s worst experiences of tinnitus — removing them is often more effective than any device.
The sound generator — a small device worn in or behind the ear — is set below the tinnitus level, not to mask it. The aim is to reduce contrast, not cover the sound. Over 12 to 18 months, most patients experience significant improvement in how much their tinnitus affects daily life.
TRT is provided at DEB’s Audiology by Dr. Sarmistha Nayak and Dr. Nabarun Deb, both of whom have specialist experience in tinnitus assessment and management.
CBT has the strongest evidence base of any psychological intervention for tinnitus. Multiple systematic reviews and meta-analyses — including those cited in international clinical practice guidelines — consistently demonstrate that CBT reduces tinnitus distress, improves sleep, and enhances quality of life, even when the tinnitus itself does not change in loudness.
CBT works by identifying and modifying the thought patterns and behaviours that maintain tinnitus distress. Common patterns include catastrophising the sound (‘this will never stop’), hypervigilance to it, and avoidance behaviours that inadvertently reinforce its significance.
CBT for tinnitus is typically delivered over 8 to 12 sessions and can be provided by a psychologist or a trained audiologist. It is recommended in clinical guidelines from the UK’s NICE, the American Academy of Otolaryngology, and the European Tinnitus Guidelines.
Sound therapy refers to the deliberate use of external sound to reduce tinnitus perception and distress. It is particularly effective for people who find tinnitus most intrusive in quiet environments — at night, in silence, during concentration.
Approaches include wearable sound generators, environmental sound enrichment (leaving background sound playing in rooms), and dedicated tinnitus sound apps. The principle is consistent: introducing neutral background sound reduces the relative prominence of tinnitus and limits the brain’s tendency to focus on it.
Sound therapy is not the same as masking, which involves covering the tinnitus completely. Complete masking provides immediate temporary relief but does not support long-term habituation. Partial enrichment is the recommended approach.
For people with both tinnitus and hearing loss — which is the majority of tinnitus sufferers — modern hearing aids are a particularly effective management tool. By amplifying environmental sounds, they enrich the acoustic environment naturally, reducing tinnitus prominence. Many current hearing aid platforms also include integrated tinnitus sound generators that can be programmed specifically.
At DEB’s Audiology, hearing aid fitting for tinnitus patients includes dedicated tinnitus feature programming alongside standard audiometric calibration. The combination of improved hearing and active sound enrichment addresses both conditions simultaneously.
Mindfulness-based stress reduction (MBSR) and acceptance and commitment therapy (ACT) have shown promising results in tinnitus management. Both approaches share a common mechanism with CBT — changing the patient’s relationship with the tinnitus sound rather than fighting it — but use different techniques. Recent keyword trends in tinnitus research highlight mindfulness as one of the fastest-growing areas of clinical investigation.
PTM is a stepped-care model developed by the US Veterans Affairs health system that delivers tinnitus management at different levels of intensity depending on the patient’s needs. It is designed to make evidence-based tinnitus care accessible at scale. Research on PTM is ongoing and outcomes have been promising.
An honest note on approaches that lack evidence
Many patients try the following before seeking specialist assessment. None have consistent evidence of effectiveness for tinnitus:
This does not mean these approaches cause harm. It means they should not replace evidence-based care, particularly for people experiencing significant tinnitus distress.
A comprehensive tinnitus assessment begins with a full hearing evaluation. Because tinnitus and hearing loss so frequently coexist, understanding the audiometric picture is essential before any management plan is developed.
This is followed by a detailed tinnitus history: when it started, what it sounds like, which ear or both, what triggers it, what makes it better or worse, and how significantly it affects sleep, concentration, and quality of life. Validated assessment tools — including the Tinnitus Handicap Inventory — provide a structured baseline.
From this assessment, the management pathway is tailored. Some patients are referred for CBT. Others proceed with TRT, sound therapy, or hearing aid fitting with tinnitus programming. For a small proportion, further medical investigation is recommended.
Both Dr. Nabarun Deb and Dr. Sarmistha Nayak have specialist experience in tinnitus management. The clinic is located in Borivali West, Mumbai.
If tinnitus is affecting your daily life, the first step is a comprehensive assessment with an audiologist who specialises in tinnitus — not a brief symptom check, but a thorough evaluation that forms the basis of a personalised management plan.
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